30 Social Media Post Ideas for Lawyers

1. Personal Post About you as the owner

People buy/work with people they know, like, and trust. Don't be afraid to post about things you enjoy outside of being a lawyer. Doing so provides some insight into who you are and can establish points of common interest between you and your potential clients.

2. Share helpful tips/advice on general issues

Lawyers are experts in their field, and sharing helpful tips or advice on common legal issues can establish trust with potential clients. For example, if you specialize in family law, you could share tips on navigating divorce proceedings or child custody issues.

3. Create polls. Polls drive online engagement

Consider asking your followers simple questions related to legal issues or current events to get them involved and create a sense of community. For example, you could ask a question like, "If you could change one thing about the legal system, what would it be?"

This question is thought-provoking and open-ended, which can encourage followers to share their opinions and engage in a conversation about the legal system. It can also give you valuable insights into their audience's concerns and priorities when it comes to the legal system. Additionally, by responding to comments and fostering discussion, you can build relationships with your followers and position yourself as a thought leader in your field.

4. Share breaking news

Post about legal news or recent cases. Keeping your followers informed about current legal events shows your expertise and keeps them up to date with relevant information.

5. Monthly themes

Monthly themes(e.g., Black History Month, Breast Cancer Awareness Month). When you post on these topics, do so in a manner that expresses your firm's point of view. You will want to be authentic and empathetic to those affected by these issues. For example, if your firm specializes in employment discrimination, you could take the opportunity to share information about Black History Month and the need for equal opportunities in the workplace for all races.

6. Holiday post

Wishing season greetings is an excellent way to post and show that your firm is not just a business but a group of people who care about their clients and community. You can also use holidays to tie in legal themes, such as reminding followers to drink responsibly on New Year's Eve or posting about personal injury risks during holiday travel.

7. Client Testimonials

Client testimonials are a powerful tool for building trust with potential clients. Sharing positive feedback from previous clients can help potential clients feel more confident in choosing your services. Ask satisfied clients if they would be willing to provide a testimonial and make sure to get their permission before sharing it on your website or social media. Be sure to stay compliant with any ethical rules or regulations that may apply to client testimonials in your jurisdiction.

8. Themed blog post

A themed blog post is a type of blog post that centers around a specific topic or theme. Themed blog posts are a great way to keep your content fresh and engaging, and they can help you connect with your audience on a more personal level. By tying your blog post to a specific theme, you can create a cohesive narrative that draws readers in and keeps them engaged.

For example, your theme might be "Understanding Car Accident Claims." This theme could include blog posts on topics such as "What to Do After a Car Accident," "Common Car Accident Injuries and Their Treatment."

Themed blog posts can help you establish your brand voice and build credibility in your field by showcasing your knowledge and expertise on a particular topic. They can be a valuable addition to your content marketing strategy and help you stand out from the crowd.

9. Recurring weekday themes

Another great way to keep your blog fresh and engaging is by creating recurring weekday themes. This means that each day of the week has a specific theme your blog post revolves around. Not only does this bring structure to your content calendar, but it also helps your audience know what to expect from your blog.

Here are some examples of recurring weekday themes:

Tips Tuesday: Offer helpful tips and tricks | Legal Lore (little known facts about the legal profession) |Trademark Tuesday – sharing tips or how to avoid pitfalls.

10. Picture of you and your team

Post a picture of you and your team entering a courthouse. Doing so gives your client insight into what you do and how you work. It also helps to establish a more personal connection with your readers, which can build trust and rapport with them. Make sure that the photo is high quality and professional-looking. Caption it briefly, explaining what you are doing and why it is essential.

11. Share industry news and updates

Share industry news or updates on your practice area and offer your insights or opinions. One effective way to establish yourself as a thought leader in your industry is by sharing industry news and submitting your insights or opinions on them. This keeps your audience informed and showcases your expertise and knowledge in the field.

To do this effectively, keep up with the latest news and updates in your practice area. Follow relevant blogs, news outlets, and social media accounts to stay updated. Once you come across news pertinent to your audience, share it on your preferred social media platform.

12. FAQs

Create posts that answer frequently asked questions about your practice area or legal topics. If your existing clients have questions, they are more likely to ask the same questions that potential clients may have. 

Creating blog posts that answer frequently asked questions can help potential clients find the information they need and establish your law firm as a trusted authority in your field. Take note of the most commonly asked questions and start crafting content around them. Keep your language simple, clear, and concise, making it easy for readers to understand.

When answering legal questions, be careful not to provide legal advice or opinion that could lead to misinterpretation. Instead, offer general insights into common legal issues and direct readers to other resources.

13. Educational or informative content

Share educational or informative content about various legal topics, such as articles, blog posts, or videos. Educating your audience on various legal issues related to your practice area is important. This can be done through informative blog posts, articles, videos, or other types of content that offer valuable insights and advice.

When creating educational content, keep your target audience in mind. Ensure that the language and tone are appropriate for their level of understanding without compromising the legal accuracy of your content. You can also create content that overviews common legal processes or procedures.

14. Engagements

Post about participating in legal seminars, webinars, or speaking engagements. Doing so will demonstrate your expertise and commitment to staying up to date on the latest developments in your field. This can help build credibility and trust with potential clients seeking a knowledgeable and experienced attorney.

When sharing about these events, be sure to highlight the key takeaways or topics discussed. You can also provide additional resources, such as links to relevant blog posts or articles, to help readers learn more.

15. Legal Resources and tools

Highlight legal resources or tools that can be useful for your clients. Many online resources and tools can help your clients better understand legal terminology and procedures. Sharing these resources with your audience can be incredibly helpful, showing that you care about their needs beyond just providing legal services.

One great resource to highlight is your state bar association's website, which often offers a wealth of information about specific areas of law, as well as directories of local attorneys. You can also share links to legal dictionaries or online calculators that can assist with estimating child support or calculating alimony payments.

16.  Post Legal Cases

Post about legal cases that have made national news and offer your perspective on the implications. Sharing your knowledge and insights on high-profile cases in the news can be a great way to showcase your expertise and demonstrate your ability to analyze legal trends.

When writing about these cases, staying objective and avoiding taking sides is important, but offering your perspective on the implications of a particular ruling or legal development is a great way to engage with your audience and demonstrate thought leadership.

17.  Hobbies

Post about your favorite hobby.  People buy from people they know, like, and trust.  You may share a common interest with a potential new client and sharing something you love may attract them to you.  It could also serve as a great icebreaker.

18. Testimonials

Share testimonials from other professionals in your network or referral partners. One of the most powerful marketing tools for any business is word-of-mouth recommendations. As a legal professional, you may have worked with other professionals in your network, such as financial advisors or real estate agents, who can offer valuable insights into your services and expertise.

Sharing testimonials from these individuals on your social media channels can help to build your credibility and reputation. Prospective clients are more likely to trust the opinion of someone they know and respect, so highlighting these positive relationships can make a big difference in winning over new clients.

19. Celebrate Your Wins

Create posts that celebrate your firm's milestones or accomplishments. Your law firm has likely achieved various milestones, such as winning a significant case or expanding to a new location. These accomplishments can be great opportunities to share your success with your followers and celebrate your hard work. Creating posts highlighting these milestones can help showcase your firm's expertise and dedication to providing quality legal services.

20. Inspirational Quote

Share an inspirational quote related to the legal profession or being a business owner. Social media is about marketing your services and providing inspiration and motivation to your followers.

Sharing an inspirational quote related to the legal profession or being a business owner can help inspire your followers and demonstrate your passion for what you do. You can share quotes from famous legal figures or business owners or even write your own quote that reflects your values and beliefs as a legal professional. These posts can help establish a connection with your followers and show that you are more than just a service.

21. Educational or informative content

Post about a community event or charity your firm supports. Sharing posts about community events or charities your firm supports showcases your philanthropic efforts and helps your followers see the personal side of your firm. This can help build trust and reinforce the idea that you care about more than just profit.

Consider sharing pictures thanking volunteers or participants and explaining why the cause is essential to your firm. You could also encourage others to get involved. 

22. Legal Articles

Share a blog post or article you wrote about a legal topic. Doing so positions you and your firm as legal experts and helps educate your followers on important legal topics. Sharing a blog post or article provides valuable information and showcases your firm's knowledge and expertise.

23. Video

Create a video explaining a complex legal concept or process. Creating a video can be a great way to engage with your followers and help them understand complex concepts. By breaking down the topic into easy-to-understand terms and providing real-life examples, you can make the information more accessible and increase the likelihood of your followers retaining the information. Be sure to keep the video short and to the point and consider adding captions or graphics to reinforce your message.

24. Memes

Share a legal meme or humorous content related to the legal profession. Although the legal profession is serious business, it doesn't mean you can't have a little fun now and then! Sharing legal memes or humorous content related to the industry can help lighten the mood and connect with your followers on a more personal level. Not only does it show that you have a sense of humor, but it also helps break down barriers and make your firm more approachable. Just be sure to keep the content appropriate and in good taste.

25.  Firm Highlights

Highlight a recent case or legal victory from your firm.  Sharing your firm's successes is a great way to showcase your expertise and build trust with your followers. Highlighting a recent case or legal victory can demonstrate the quality of work your firm provides and give potential clients a glimpse into what sets you apart from the competition. However, be sure to comply with marketing practices laid out by the state bar association and avoid making any misleading claims or promises.

26. Highlight Team Members

Highlight a member of your team and their unique skills or background. Introducing your team members to your followers can help humanize your firm and showcase your diversity and expertise. Emphasizing a team member's exceptional abilities or distinct background can foster a personal connection with prospective clients. Suppose your team comprises an individual fluent in various languages; their proficiency might prove valuable to clients seeking legal services in diverse lingos.

Alternatively, if someone on your team has industry-specific skills or knowledge about a specific lawsuit type, highlighting their prowess might help showcase your firm's expertise and extensive range.

27. Guest Posts

Share a guest post or article written by someone in your network. Sharing a guest post or article from someone in your network is an excellent way to collaborate and build relationships. It also provides valuable content for your followers that can help bolster your reputation as a thought leader in the legal industry. Be sure to vet the post or article carefully and ensure it aligns with your firm's values and messaging. You can also add your own commentary or insight to the post to add value to your followers.

28.  Mission Statements

Create a post highlighting your firm's values or mission statement. Sharing your firm's values or mission statement can help establish your brand identity and attract clients who align with your beliefs. It also provides a framework for your team to operate within, keeping everyone on the same page and working towards a common goal. Consider creating a post highlighting your firm's values or mission statement, explaining why they are essential to your practice and how they guide your work. This can help foster a sense of trust between you and prospective clients who share similar values.

29. Infographics

Share an infographic or visual representation of a legal concept or process. Infographics and visual representations of legal concepts or techniques can be powerful tools for engaging your audience and making complex information more accessible. Consider creating or sharing an infographic that breaks down a legal process, such as filing a lawsuit or the steps in a criminal trial. This can help educate your followers and potential clients while showcasing your expertise in the legal field.

30. Helpful Content

Offer helpful content to your followers.  The legal industry can be overwhelming and confusing for many people, so as a law firm, it's important to offer helpful content that simplifies complicated concepts and provides value to your followers. When you offer helpful content, you position yourself as a trusted resource in your field and can attract potential clients seeking information and guidance.