Search has changed. Your SEO should too.
Search now happens across Google, AI Overviews, ChatGPT, and every platform your customers use to make decisions. If your SEO has not evolved into Search Everywhere Optimization, your visibility will drop. Here is what is happening and how to stay ahead.
How AI is Transforming Search?
The Evolution of Google Search with AI
AI is reshaping how people find answers. Tools like ChatGPT, Perplexity, Claude, and Google’s AI Overviews now answer questions before anyone reaches a website. According to Gartner, global search volume is expected to decline by 25% by 2026 as more users rely on AI results over traditional Google searches.
People still search, but across more platforms. That is why WSI Biggs uses Search Everywhere Optimization. It expands SEO to match how buyers look for solutions today so your business shows up in Google results, AI answers, citations, and reviews. The goal is simple. Show up where buyers search. Give them clear answers. Build authority where trust is formed.
Your Trusted Provider of Professional SEO Services
How AI is Transforming Search
The Evolution of Google Search with AI
AI is revolutionizing the way we search for information. With tools like ChatGPT and Google’s AI Overviews, users are getting answers directly, often before they even click on a website. According to Gartner, global search volume is expected to decline by 25% by 2026 as more individuals turn to AI for their queries. While traditional searches remain, the landscape is shifting, prompting WSI Biggs to adopt Search Everywhere Optimization. This approach ensures your business appears not just in Google results, but also in AI responses, citations, and reviews. The aim is clear: be present where your customers are searching, provide straightforward answers, and establish authority in a trust-driven environment.
What Should You Do Now That Search Has Changed?
Your customers have not stopped searching. They have simply changed how they search. They move between Google, AI Overviews, chat based answers, reviews, and short form content long before they ever reach a website. If your visibility only lives in one place, you miss them everywhere else.
Search Everywhere Optimization has many names.
WSI calls it AdaptiveSEO because we have been doing this work for decades. Long before AI, we helped clients get found in Google Search, Google Business Profile, social search, YouTube, and industry platforms. AI has widened the path, but the goal is the same. Show up wherever your customers look when they are making decisions.
Some people now use terms like AI Search Optimization, AEO, GEO, or expanded SEO. The name is not the point. What matters is whether your digital presence sends the right signals across these channels so both people and AI understand your expertise and trust your brand.
SEO Help You Need to Grow Your Business
Your content needs to answer the questions your customers are already asking. Your expertise needs to be visible in more than one place. And your digital footprint needs to reinforce trust every time someone encounters your brand.
At WSI Biggs, we make this practical. We show you what is slipping, what is working, and what needs to change. We strengthen the parts of your presence that build confidence. We structure your content so it performs in Google and in AI-driven results. And we position you as the business buyers feel comfortable reaching out to when the timing is right.
This shift is your chance to get ahead while others are still adjusting.
01 SEO Foundations
AI builds on top of traditional SEO, not around it. We check whether your structure, load speed, schema, and core service content are strong enough to support visibility in both Google and AI-driven results. If these fundamentals are weak, nothing else performs the way it should.
02 Online Visibility
If inquiries feel slower or traffic looks flat, your search presence may already be shifting. We review where you are gaining ground, where you are slipping, and how you compare to your competitors across Google and AI. This gives you clarity on what changed and why.
03 Content Audit
Your content must work well for people and AI. We evaluate whether you are answering real questions, how your expertise shows up across platforms, and how often AI systems pull from your work. This shows how well your content supports trust and visibility.
04 Identify Your Strongest SEO and AI Search Opportunities
Once we understand how your site and content are performing, we show you where the real opportunities are. You will see what is holding you back, where AI search may already be influencing your traffic, and which improvements will give you the fastest lift in visibility and trust. It helps you make smart decisions with confidence.
Did You Know?
Ready To Jump In Page Rankings?
