Analytics and Insights
To understand how something is working, you have to measure it and then analyze the results. Your digital presence is no different. There are free tools and resources available for you. For example, you would be amazed at what Google Analytics
can tell you about your business.
What Google Analytics Can Do?
There are numerous reporting and analytics tools out there. One might discount Google Analytics because it is free. Our experts lead with this tool because it delivers insights that are compelling. With the proper installation, you can answer the following questions:
Pages Visited
What is the most frequently visited page on your website?
Web Traffic
Which traffic channel directs the most users to your site?
Goals
Are you hitting targeted goals?
Demographics
What demographics make up the visitors to your site?
What Google Analytics Can Do
There are numerous reporting and analytics tools out there. One might discount Google Analytics because it is free. Our experts lead with this tool because it delivers insights that are compelling. With the proper installation, you can answer the following questions:
- What is the most frequently visited page on your website?
- Which traffic channel directs the most users to your site?
- How many pages does the typical user visit on your site?
- Which pages get the most engagement?
- What demographics make up the visitors to your site?
Analytics work behind the scenes
In order to optimize the performance of your digital marketing campaigns, you’ll need to know what to do with all of that data. We can help you with the tools needed to figure out what campaigns work and how to make them better.
Full holistic analytics keep you from missing opportunities
With our powerful set of capabilities, we can help you compare and analyze your marketing efforts to determine the true return on investment you’re getting for your budget and make tweaks accordingly.
Did You Know?
Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats related to analytics and reporting that might make you think twice about the importance of data:
6X
Companies who adopt data-driven marketing are six times more likely to be profitable year-over-year
67%
67% of marketers believe speed to action is a primary benefit of using marketing analytics
46%
46% of marketers acknowledge that proving marketing ROI is the greatest challenge they face in the boardroom
90%
90% of US marketers segment data to better target and engage customers
We do more than just Analytics and Insights
Having proper analytics and tracking set up for your digital campaigns is critical, but if you aren't targeting the right audiences, with the right messaging and optimizing your online properties for conversions then what's the point. If you want to see results from your digital efforts, you need to connect your analytics with your other digital marketing activities.
Speak With A Digital Marketing Consultant TODAY
Leave your contact details, and we’ll have one of our WSI Biggs Digital Consultants follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to building your plan!
“Kelly & Roan are absolutely attentive, professional, and skilled. Their work was superb and exceeded my expectations. Clear direction, follow-up, and engagement was excellent. I highly recommend. I would do business again. I would refer my clients and business work to them."
Kevin Sledge - Aiming High Inc.
