Digital Marketing - Lawyers

Digital Marketing for Law Firms

As a lawyer you understand the importance of referrals, but have you considered the impact your online presence can have on your firm's growth?

As a Solo or Small firm, it may seem difficult to compete with large firms that have large marketing budgets for the same clients. That’s where we come in!

Partner with us to empower your firm's growth through online business strategies that level the playing field. Your online presence can enhance your referral -based business allowinng you to accelerate your growth.

We Can Grow Your Firm

We Can Grow Your Law Firm

Attracting New Clients

Most attorneys build referral-based businesses, but those that leverage digital marketing as a source of leads have a competitive advantage.

We leverage a proven approach to digital marketing. These strategies move beyond traditional marketing with limited ROI to a strong digital presence that will target your high-value clients.

With years of experience, we understand the unique challenges and opportunities of legal marketing.

Our team of experts will work with you to develop a customized marketing strategy that targets your ideal clients. Whether you need help with SEO, PPC advertising, social media, or content marketing, we have the skills and expertise to get results.

Why Law Firms choose us?

When marketing your law firm there are legal guidelines that apply. WSI has been in business for more than 25 years and we stay abreast of the rules and regulation of legal marketing.

In addition, our principal consultants have extensive corporate experience that extends beyond marketing. We start with viewing your firm as a business that requires a custom solution to attract your ideal clients.

Clients work with us to increase their online presence, reach potential clients, and grow their business.

Digital Marketing should be led by your firms unique offerings and goals. Unlike our competitors we don't let tactics drive our solution. We do not take a one-size fits all to marketing.

Instead we lead with strategy and data to grow your fim on purpose.

We have developed a process that will have an impact on your entire firm.

It Starts with a free 30 minute consultation

Ready to take your law firm to the next level? Contact us today to schedule a consultation and learn more about our digital marketing services. With our help, you can attract more clients, increase your online visibility, and grow your firm in a predictable manner.

Book Your Consult Today

The benefit of working with us

Target your ideal customers

Building a buyer persona is an important step in targeting your ideal client. By understanding who your ideal client is, what their needs are, and what they are looking for, you can more effectively target your marketing efforts.

Develop a unique digital strategy for your firm

There is no one-size-fits-all digital marketing strategy. The best digital marketing strategy for your firm will be unique to your firm'. We will develop a unique digital marketing strategy for your firm to grow on purpose.

Align your Goals to the right tactics

What stage of business is your firm in? (Existence, Survival, Success, Acceleration, or Maturity) Let's find out and align your goals with the right digital marketing strategies to grow your firm.

Understand your numbers

One of the advantages that digital marketing delivers over traditional marketing is the ability to measure your results. We pride ourselves in taking a data-driven approach. Data gives us insight into what's working. This enables you to lower your cost of client acquisition over time.

Increase traffic to your website

By using effective digital marketing techniques, businesses can create a strong online presence and attract potential customers through online advertising, online content marketing, and e-mail marketing.

Convert website traffic to grow your firm

Don't just build a website, build a website that converts traffic to clients. A website is not just a digital business card - it should be designed to drive traffic and convert that traffic into clients.

To do this, your website must be well-crafted, engaging, and easy to navigate. Most importantly, it should have a clear call-to-action that encourages visitors to take the next step in becoming a client.

Digital Marketing Tactics for Law Firms

WSI is a full service digital marketing agency serving lawyers and other professional service businesses. While we lead with strategy are support by proven digital marketing strategies to grow your firm. Below we provided a more detailed description of some of these tactics.

Use Data to Win

Analytics is the key to determining the sort of marketing you are doing right and which areas require improvement. We constantly track analytics data, which we use to ensure our marketing efforts are successful.

We also use this data to find out what type of content is popular with our audience and followers, what encourages them to click, and share, and which content is engaging in general.

Your digital office-front

Websites are the central point of your digital presence. It typically one of the first places that site visitors go to learn more about your firm.

It is imparative that your website is professional, user-friendly and it provides a positive user experience.

Do you have a website, but aren't sure if it meets the mark?

We will identify the stronger and weaker components of your current site, as well as provide an overall point of view on areas of improvement. We'll also analyze the current site's content, navigation and layout to determine best practices for improving your online portfolio.

Get Found

There are a number of challenges to online legal marketing, starting with the fact that you're up against a lot of tough competitors. We focus on tactics that will drive results in short order.

One of the very first areas that we focus on is optimizing your Google Profile. Start by choosing the right services for your law firm and provide great descriptions. Be sure to post to your profile, your firm will begin showing up in organic searches.

Beat Large Firms

Your law firm needs to be at the top of the list when searching for services like criminal law, personal injury law, family law, and more.

Local SEO will set you up for success by showing your law firm to the people that care about what you offer.

Taking the right approach to search engine optimization (SEO) is crucial, and it gives you leverage to compete with larger law firms focused on broader market areas.

Optimizing on-page and off-page ranking factors will turn the internet into a lead generator for your practices.

Social Media for Lawyers

A recent study revealed that the average American spends 2.5 hours on social media a day. Many lawyers struggle with creating a social media presence.

Yet, social media provides a powerful marketing tool. It has the advantage of getting your message to the targeted audience and proves to be more cost effective than traditional advertisement

By employing social media marketing, your firm can enjoy all these benefits. We will work with you to create branded posts on a consistent basis so that you stay top of mind to potential clients.

Pay to Play

Paid Digital Advertising is a service that can help your law firm get in front of the right potential clients by connecting with the right prospects through the paid media strategy.

Search Engine Marketing with Pay Per Click (PPC) can be used to attract desirable visitors to your website.

With this service, you can connect with people who are looking for the services your law practice offers using the advertising keywords you select.

Reputation Management

Your law firm’s professional image is critical to gaining new clients. Potential clients search the internet and look at your website as well as your reviews (even when give a referral).

Many lawyers overlook the importance of a strong reputation. If your online brand lacks professionalism you will lose them before you've had a chance to speak with them.

We work to ensure your online presence matches the professionalism of your firm. We also offer a review management system.

Content is Still King

For lawyers wishing to expand their company, it can be beneficial to structure an effective content marketing strategy.

We at WSI consider the importance of the clients' perspective when planning a marketing strategy that helps our client's firm stand out from the crowd.