Benefits of Social Media Marketing

With more than 4.6 billion users-that’s more than half of the world’s population, social media is a force to reckon with. Businesses use social media to promote their offerings and build customer networks and customer loyalty. 

Social media provides marketers opportunities to turn one-time buyers into loyal customers and loyal customers into brand advocates. You can use social media to target customers in different geographic locations without opening multiple physical offices. 

Here are some reasons why every business should focus on building a social media presence. 

Social Media Helps Build Brand Awareness 

No matter how good your product is, it won't sell until people know about your business. Businesses around the world use social media to build brand awareness. Social media can help you get your brand in front of more people than traditional media. 

People buy from trustworthy and credible businesses. To build credibility and trust, create and share authority content that solvesyour target audience’s pain points.When creating your business profiles, place your logo strategically. Use clear pictures. Use short and engaging business descriptions. 

Helps Drive Traffic to Your Website 

Search engines are great for traffic generation, but they have their limitations. Businesses that rely too much on search engines can miss opportunities to drive more traffic to their website. Social media can help you reach audiences in different parts of the world. You can use different social media sites to generate diverse inbound traffic streams. 

Follow these tips to drive more traffic to your website using social media 

➢ Optimize your social media profiles. Keep your bio short and to the point Connect it to your site with a call to action for your home or landing page 

➢ Use social proof to build credibility. Incorporate social comments, feedback and reviews into your social media content. 

➢ Time it right. Decide what to post, how often to post and when to post on different social media websites. Post when your target audience is most responsive 

➢ Be responsive. To make your audience feel valued, reply to as many comments on your posts as you can. Reach out to disgruntled customers as soon as possible 

➢ Use compressed links. Shorten your links using online tools. Place compressed links within your content

Helps Build Customer Loyalty 

The modern user considers social media as a service channel where they can communicate directly with brands. Studies have shown that consumers are more loyal to brands that directly engage with them on social media. 

You can use social media to engage your target audience and connect with them on an emotional level. Loyal customers will not only buy from you, but also recommend your business to their friends, colleagues, and family members. 

To keep your loyal customers engaged and happy, offer them discounts. Incentivize them to refer you. Set up a subscription service and ask for feedback. 

Social Media Marketing is Cost effective 

Social media marketing is more cost effective than traditional marketing. You can sign up and create a profile on almost any social media website for free. Given the fact that paid social media ads canstart at as low as $1, you can run a paid social media campaign on a small budget. 

Social media marketing is measurable. You can use metrics to measure your social media success. Social media tools generate a plethora of data that you can use to compare expected results with actual results. Once you have identified areas of improvement, fine-tune your strategy. 

Offers Networking Opportunities 

Networking is important for businesses. You can use your network togain access to opportunities you might not be able to find on your own. Social media has opened doors to new networking opportunities. It is now incredibly easy for businesses to collaborate with other businesses and individuals on social media. 

When choosing a social media site for networking, consider your target audience. If you want to build a professional network, use LinkedIn or Twitter. Use Instagram to reach out to content creators and influencers.Leverage Facebook to build a diverse customernetwork.

WSI Biggs Digital is a reputable social media marketing agency in Atlanta. We help businesses leverage social media to build a loyal customer base. To talk to a social media expert, call (404) 682-2991.