5 Landing Page flaws that Ruin Sales

1. Slow Load Time

The length of time it takes for a website to load is called the 'load time' When visitors wait more than three seconds before seeing the content on your web page, they will then move on to other websites.

Many factors can cause slow load time. For example, your site could be too heavy with graphics and images, which slows down the processing speed of your page.

Most people think that loading speed does not affect conversion rates or user engagement. But, in reality, it affects both of those things significantly. It is directly related to how much patience the visitor has with waiting for your site to load.

2. Too Many Distractions

The landing page is the first point of contact for potential customers. The goal of the landing page is to convert visitors into leads or customers. It should be designed with conversion in mind, and it should be clear and concise.

A common flaw with poor-performing landing pages is increasing distractions, making it difficult for people to focus on one thing at a time.

Many landing pages having too many widgets that move things around, chat boxes, promotional pop-ups, and too much movement. All of these elements make it difficult for potential customers to focus on what they want or forget why they came to the page in the first place.

3. Poor Mobile Experience

Mobile devices have become a vital part of our lives, and users won't put up with bad experiences on the small screen. They want to be able to get things done quickly and easily, whether that's booking a flight, checking the weather, or searching for a product. And if they're not able to get these things done, we get frustrated.

That's why it's essential to ensure that your website can be viewed properly on mobile devices.

If your landing page is not mobile-friendly, it will harm your conversion rates. Mobile phones now make up more than 50% of internet usage and are projected to grow to 80% by 2020. Failure to create a mobile-friendly page will only risk your customers' chances to convert to your product or service.

4. Visualization

Visual storytelling can increase conversion rates as it is more appealing and engaging, but images and text must be relevant and attractive. The pictures must tell a story pertinent to the one discussed on the landing page. Avoid using generic stock images or irrelevant images on your page.



 The following are some general guidelines for creating compelling visual content:

• Use straightforward typography on the mobile screen but keep the font size small. This will maximize legibility and readability on small screens with smaller displays.
• Include some text on the images for added context.
• Create high-resolution images to be displayed in full detail on any device without pixelation or poor-quality images.
• Keep the image size proportional to your phone's screen size, so it is not difficult to see what you want to see while scrolling through your feed.

5. Call To Actions(CTAs)

Call-to-actions (CTAs) are a vital part of any landing page, and the best ones encourage the visitor to take action. This could be signing up for a newsletter, filling out a form, or subscribing to a blog. It is your way of telling the user what to do next to stay engaged with your brand.

For a CTA to be effective, it has to be relevant and compelling. It must fulfill those two criteria because if nothing is exciting about the CTA, people won't click on it, and if there's nothing relevant about the CTA, people won't care. Here are some other CTA Tips.

If your designed landing page has the above flaws, your customer will leave your site. If your landing page has none of these flaws, your customer will stay and complete the desired action. So don't make the mistake of having your customers leave your site. Start using these five tips to make sure your landing page is designed for success.