Why SEO Is Critical For Your Business

We all know how important Search Engine Optimization is for a business. It is the cornerstone for most digital marketing strategies. By optimizing your website for Google, Yahoo, and other search engines, you can ensure that people who are looking for information about your business will find it. Not only does it help you rank better in search engines, but it can help your business gain more traffic. But many businesses aren't aware that there are critical reasons for why SEO is vital for their business.

What is SEO?

SEO is an acronym which stands for Search Engine Optimization. It is a type of online marketing that helps to improve your website’s rankings in search engines. It is an ongoing process which requires constant attention and maintenance, but you can rest assured that you will see the benefits provided you stay consistent.

The basic objective of SEO is to provide web users with relevant content which answers their search queries. For example, when a person accesses Google and types in the word “shoes,” it will show different results based on the search keyword. You may also see results based on your location or similar search keywords. In this case, a website which has optimized its content for the term “shoes” would rank higher than a website which hasn’t optimized its content.

What is the role of social media in SEO?

Social media is all about visibility. People search for things using Google, Yahoo, Bing and alike search engines. If your website is visible, it makes it easier for your targeted audience to find your website. At the same time, you should have a significant social media presence as well. If you use social media for your brand and for your business, you will be exposed to a wider audience and it will help your business grow.

Social signals are being used as a significant factor in Google’s search ranking algorithms. Google considers social signals to be any information that can be used to infer a person's social identity or relationship. This could include things like the number of friends a person has on Facebook, the items they share on social media, or their political views. Google uses this information to determine how relevant a site is for a given search query.

A popular site = good content = Google wants to send traffic to it.

Why is SEO critical for my Business?

Search Engine Optimization (SEO) is critical for your business because if your business isn't being found on Google, you're missing out on a lot of potential income. It's estimated that SEO drives over 60% of website traffic. So, if you want people to find your website, you need to be placing it highly on the search engines.

A website's organic ranking on google is determined by multiple ranking factors. Two of the factors are: backlinks, which are links that point to your website from other websites, and your domain authority. So, if you want to rank high on Google, you need to build backlinks to your website and your domain authority needs to be strong.