Consistent business growth feels harder to rely on than it used to.
We help professional services leaders understand why growth feels less reliable as buyer behavior changes.
Search no longer happens in one place. Buyers research across Google, AI tools, local listings, reviews, and social platforms. Much of the decision is made before a conversation ever starts.
When growth slows, the cause isn’t always obvious. It’s often a breakdown somewhere between discovery, understanding, and follow-through.
We identify what in your marketing isn’t paying off and what to prioritize to get better results.
Why business growth seems harder to rely on today?
Most professional services firms are not doing less marketing. They are doing more. What has changed is how buyers discover, evaluate, and decide who to contact.
As that process has shifted, growth has become harder to predict.
1. Growth is less predictable
Revenue used to correlate more closely with marketing effort. Increased visibility often led to increased demand.
Today, that relationship is weaker. Marketing activity can increase while inbound becomes uneven or slows without a clear explanation. Without understanding where growth breaks, it’s difficult to know what to prioritize or where to invest next.
2. Buyers decide before sales get involved
By the time someone reaches out, they often already have opinions and shortlists.
They’ve researched across Google, AI tools, local listings, reviews, and social platforms. Much of the decision happens before a conversation ever starts.
If your firm or business is not influencing those early moments, sales inherit decisions it didn’t shape.
3. Marketing activity is hard to tie to outcomes
Websites, content, SEO, email, paid media. There is no shortage of activity.
What’s harder is understanding how those efforts connect to pipeline movement and revenue outcomes. Many leaders can see what is happening, but not what is actually driving growth or where momentum slows.
Examples of this work are available in our case studies.
Understanding the Problem: How Buyer Decisions Have Shifted
Professional services firms are still investing in marketing, content, and visibility. What has changed is how buyers decide who to contact.
Today, buyers research earlier and across more channels. They compare firms using Google search, AI tools, local listings, reviews, and social platforms long before a conversation ever begins. Much of the decision is made without direct interaction.
As a result, growth breaks in different ways.
For some firms, visibility declines quietly as discovery shifts. For others, leads still come in, but decision-making stalls after the first interaction. In many cases, marketing activity continues while outcomes become harder to explain or predict.
These patterns show up across professional services firms as buyer behavior evolves. Understanding where decisions are happening and what influences them is now essential to restoring confidence in growth.
How we evaluate growth
Our work starts by understanding how buyers decide who to contact and where that process breaks down.
Today, most professional services buyers complete a significant portion of their research before ever speaking with a firm. They compare options across search results, local listings, reviews, and AI-driven summaries, often forming preferences long before a first conversation.
We evaluate how your business is discovered, how it is evaluated once found, and what happens when someone is ready to take the next step. This allows us to distinguish surface-level symptoms from the underlying issues that affect growth before recommending any execution.
We start with a short conversation to understand your business, confirm fit, and determine whether an assessment would be useful. Not every firm needs one, and we’re candid when it’s not the right next step.
How we support execution after the assessment
Once we understand where growth breaks, we focus execution on the areas that most directly affect discovery, decision-making, and follow-through.
Our work is focused on a few core areas where we see the greatest impact for professional services firms.
Website Design & Optimization
Digital Foundation
Why don't prospects trust my website?
Because you only get three seconds to make a first impression. If your site looks outdate, loads slowly, or isn't mobile friendly prospects move.
That's why we build websites and landing pages that convert
- Fast, mobile-ready builds
- Professional design that earns trust
- Landings pages tailored by service or practice area
SEO, GEO & PCC
Get Found
Why can't my business be found even when I pay for ads?
Because being on Google isn't enough. Prospects are already asking ChatGPT, Gemini and Perplexity for recommendations -- and if you're not there, your competitor is.
We put your business everywhere clients are searching:
- SEO and GEO(AI Search Optimization)
- PPC and Paid Media(Google Ads, Facebook/Instagram)
- Social Media marketing
Email Marketing & Retention
Keep Clients
Why do so many leads disappear after the first call?
Because most businesses don't follow up quickly or consistently. That gap costs you lifetime revenue.
We close the loop with retention systems that keep clients coming back.
- Email Marketing & Automation (Constant Contact ELITE programs)
- Lead Funnels & Conversion Optimization
- Analytics & Insights
- Optional Add-Ons: AI receptionists and chatbots that answer prospects instantly, qualify leads, and book appointments
Global Partnership, Local Recognition
Digital Marketing Case Study: How Branch & Vine Grew Online Sales
Branch & Vine: From Local Storefront to Thriving eCommerce
When Branch & Vine partnered with
WSI Biggs Digital, they needed more than a website — they needed a digital growth engine. Within months of launch, they saw measurable increases in online sales, improved conversion rates, and scalable growth.
Proven Digital Marketing Results in Atlanta
- 200% average organic traffic growth in six months
- 20% boost in conversion rates from website redesigns
- 90% renewal rate
- 10/10 Net Promoter Score(NPS our clients don't stay -- they recommend us
The Company Behind the Growth
- Based in Sandy Springs, serving metro Atlanta and the Southeast
- Minority Business Enterprise (MBE) certified in Georgia
- Google Premier Partner | HubSpot Premier Partner | Constant Contact ELITE | Authorized Local Expert(ALE)
- Recognized as Sandy Springs' Local Business Person of the Year
How do I know if my digital marketing is actually working?
You know your digital marketing is working when it produces measurable results tied to your business goals.
Before starting any strategy, you should define clear goals and the key performance indicators that support them, such as leads, conversions, or booked appointments. Those KPIs should be reviewed monthly to confirm progress. In most cases, meaningful traction takes about 90 to 120 days, depending on the channels used and your starting point.
FAQ's
How do I know if my business is showing up in AI search?
AI platforms like ChatGPT, Gemini, and Perplexity are already recommending local businesses. If your site isn’t optimized with GEO (Generative Engine Optimization), you may not appear when prospects ask for services in your area.
What’s the fastest way to improve digital marketing results?
Most businesses see immediate improvements from a combination of optimized landing pages and paid search. In the long term, pairing PPC with SEO and retention systems yields the most sustainable growth.
Why do some of my competitors show up everywhere online while I don’t?
If your competitors are showing up where you are not, they are likely investing more time, effort, and resources into their digital presence.
Reviewing competitor visibility is one of the fastest ways to identify gaps and opportunities. At WSI Biggs Digital, competitor analysis is part of our onboarding process to see what is working in your market and determine where your business can gain ground.
Do you work with local businesses or companies outside Atlanta?
WSI Biggs Digital is based in Sandy Springs, Georgia, and we work with both local and national clients. Our client base includes businesses across Georgia, Florida, Texas, and other parts of the United States.
What should I expect when working with WSI Biggs Digital, Sandy Spring GA
We approach your business the same way we would approach our own.
Our first meeting is focused on understanding your goals, what you have tried before, and whether we are the right fit. From there, we hold a collaborative working session where we share findings about your current digital presence and outline opportunities.
Most of our clients work with us long term. We hold quarterly strategy meetings and monthly update calls to review what is working, what is not, and where to adjust, scale, or pause efforts based on performance.
Why choose a local Sandy Springs agency over a national firm?
A local partner understands your market, your competition, and your community. WSI Biggs Digital combines local insight with global partnerships, making sure your business is visible in both Atlanta and AI-driven search engines.
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