4 Proven White Hat SEO Techniques to Improve Website Ranking

Create Impactful Content

Content is and will always be king. It is the backbone of SEO. High quality content engages readers and helps them make informed decisions. Post thought- provoking content that solves your target audience’s pain points or answers their questions to your website and social media accounts regularly.

When creating content, avoid grammar and spelling mistakes that can make you look like an amateur. Use interesting headlines to draw readers into your content. Instead of stuffing your content with keywords, try to naturally incorporate them into it.

Do not use plagiarized content or Google and other search engines may penalize your website. Content creation is time-consuming and can involve a lot of effort. If content is not your forte, outsource it to a SEO company in Atlanta with an in-house team of experienced content creators.

Optimize Your Website for Mobile 

Mobile internet use has been growing steadily year on year. If your website does not work on mobile devices, your website visitors can cause defect to your competition. 

Follow these tips to optimize your website for mobile.

➢    Use a responsive website theme

➢    Redesign your pop-ups for mobile devices

➢    Use Accelerated Mobile pages or AMP markup

➢    Implement schema markup

➢    Compress images

➢    Get rid of Adobe Flash

➢    Make your website lightning fast

Improve Your Website’s User Experience

Your website’s user experience is unarguably the single most important factor that can affect its performance. Follow these tips to improve your website’s UX.

➢    Use white space effectively to help guide visitors through your interactive content, create focal points and direct user attention to specific parts of your website.

➢    A slow website is a buzzkill. Optimize your page speed to give your users a reason to spend more time on your website.

➢    Use effective calls to action.

➢    Keep website navigation as simple as possible.

➢    Get rid of obstructive pop-ups and unnecessary design elements.

➢    Google and other search engines may not punish you for 404 errors, but users will. Fix 404 errors on your websites as soon as possible. 

Do Keyword Research 

Keyword research helps you find the right keywords and provides insights into your target audience’s search queries. Come up with keyword ideas. Use Ubersuggest and other keyword discovery tools to discover new keywords related to your niche. Analyze and choose the best keywords from your list. Create a spreadsheet. Lastly, add the keywords you have selected to it.

WSI Biggs Digital is a trusted local SEO company in Atlanta. Our digital marketing experts have years of experience developing customized solutions to suit the specific needs of businesses. To learn more, call 404-682-2991.